Posts tagged ad campaigns
In Marketing and Politics, One Message Does NOT Fit All
Five tips to develop meaningful communication across broad demographics Throughout this, one of the ugliest political seasons on record, I’ve been struck by how one-dimensional each candidate has been able to make their opponent appear and how accepting we, the public, have been in allowing this to be what we judge our decisions upon in the voting booth. It hasn’t been hard to caricature candidates, I grant you, with larger-than-life, warts-and-all personalities on display. But regardless of whether the campaigns have been national or local, cardboard cutouts seem to be what we, the electorate, have been given to choose from. Now, this is not a blog about politics, mainly because I’m sick to death of talking about and listening to pundits…
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