Posts tagged algorithms
When Marketing Based on Big Data, Take People Out of the Equation at Your Peril
by Margaret Lisi Big data, never far from the news these days, has been taking a lot of hits on credibility, ranging from Facebook’s ad server presumptions about what we’d like to see to Microsoft’s chatbot spewing racist garbage. But inarguably, the biggest Big Data misstep this year was the presidential election. I’ve wondered at others’ fascination with big data — corporations I’ve worked with seem to see it as a Holy Grail of sorts, with all the answers they need to cook up successful marketing plans and rabid brand fans. Big data is seen very much as a science in which businesses should invest millions of dollars and the futures of their companies, but here’s the caveat: there…
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