Posts tagged brand ambassadors
Women on Wednesday: Employees as Brand Ambassadors
How do you successfully convert your employees into brand advocates? Join Margaret and Dana as they talk about employees as brand ambassadors and how to add authenticity to your brand.
Ensuring Your Employees are Brand Ambassadors
How employers can create a brand their employees want to talk about It’s remarkable how much money companies spend with big-name agencies to create a brand while ignoring the very people who can speak to the brand best — their employees. According to the CMO Council, companies put their money into agencies and advertising with which they hope to garner fans and supporters: Marketers are expected to spend $540 billion globally on advertising this year. Mobile search ads will be $12.85 billion in 2015, more than 50% of the search market (March 2015). With increased use of smartphones and tablets, net mobile advertising in the United States is projected to increase to $28.48 billion in 2015. Google dominates with 35.17%…
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