Posts tagged communications tips
Storytelling For Business: Done Well, a Proven Tool for Selling
You may not get a kingdom, but a good story may deliver other riches In the past few years, there has been a strong swing to the idea of storytelling as a communications tool to connect customers with a brand, introduce new brands or emphasize some part of a company’s vision, mission or product. As a born storyteller myself, I love crafting a good yarn. But unlike campfire tales, business storytelling MUST be an effective tool for your business. To quote the famous line in Glengarry Glen Ross, even with storytelling, “ABC: Always Be Closing.” “Storytelling” sounds like a fun or soft skill. In reality, business storytelling is a proven tool that uses the same data and inputs as your sales materials…
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