Posts tagged events
Let’s Get Together: Client Events
A friend recently was asked to take charge of his firm’s client appreciation event. As planning and preparation began – and his task list grew longer – he asked, “Do these events really matter? Won’t my clients see through these blatant attempts to curry their favor?” It didn’t take me long to respond. The answer is yes, they do still matter – perhaps more than ever before. A well-planned, well-executed event gives companies something they desperately need these days – face time with key customers. One-on-one time with a good client is hard to find. It’s much easier to dash off an email or sit in on a weekly conference call these days. With travel budgets slashed and time becoming…
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