Posts tagged integrated marketing
Marketing, Communications and Social Media: All Wheels on the Brand Wagon
Recently I learned that a high-level position at a friend’s company recently had been filled, and the new executive was interested in hiring a “strong social media” talent to be his communications department leader. To me, this was very narrow thinking, though I understand why. So much interaction between businesses and their audiences is conducted online, spending on social is growing exponentially and it’s a very obvious need to be fluent, culturally adept and intentional on social media. However, while social media is certainly part of what communicators manage, it’s not all. If housed under communications, it lives under an umbrella that includes strategy(ies), public affairs, internal communications, external communications, brand management, crisis communications and planning, and sales support, to…
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