Posts tagged interactive
Is Corporate Customer Engagement One-Sided?
While marketers are investing to connect with you, that doesn’t mean they’re investing to keep you. By Margaret Lisi, CEO While it may feel like obvious that, today, corporations should meet their customers and prospects online, adoption of social media tools by enterprises continues to make slow and ungainly strides. Some barriers to adoption are obvious: any company that works with finance or those with customer data lists containing sensitive information are, obviously, wary and rightly so. No one wants to be the next eBay or Home Depot, who experienced devastating data breaches, and security is rightly the priority. However, sixty-five percent of all adults use social media and expect companies to keep up., This article from convinceandconvert.com hows consumers today expect online customer…
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