Posts tagged selling
Being a “Best-Kept Secret” is Nothing of Which to be Proud
Whether you’re a business or a business-of-one, don’t just fade into the background! Actively market yourself against the competition! Just last week I was catching up on my business reading. My wondering eyes (and yes, they were wondering, “WHYYY?”) beheld yet another company touting the fact that they were the “best kept secret” in their industry. Being a best-kept secret is not an asset, whether you’re a company, a service or a person! Especially a person, who needs to stand out in an army of people who are just as competent, hardworking and overall fabulous as you. I’ve had several clients and worked for several companies who considered themselves “best-kept secrets.” But they hired me because I would change that, not because…
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