Posts tagged Transparency
Accountability vs. Profitability
As Marketers, Where Should We Draw the Line Between Accountability and Profitability? Who bears the responsibility for creating awareness for, or being aware of, the claims a company makes of its product? Ask yourself, in fact, “how deep do I look to see if the product I buy meets my standards,” whatever they are. Do products like this qualify for “Made in America” or “local” labeling? What if it is a product assembled here but made of components from other countries where costs are cheaper? If it’s “local” you want, what IS local? The region? The state? Within 50—or 100 miles? How hard will you look for this much information, or is it your expectation that the company will disclose…
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