Work under C-Suite Client Management
The decrease in per capita consumption of pecans in the U.S. and loss of market share to almonds and other nuts showed that traditional marketing to consumers was not effective. Research by ST!R Marketing and Object 9 showed food manufacturing makes up approximately 70 percent of the market, and the agencies determined that food manufacturing was the strongest business segment to target, which would lead to increased consumer adoption.
We developed and designed communications for a global insurance corporation that was transforming itself from a global federation of 93 companies with 140 policies and dozens of IT platforms into one company with shared policies and technology. Our communications support spanned every level of the company from the executive suite to the frontline and addressed a multitude of challenges related to cultural differences, new technology and resistance to change.
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