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Entergy Corporation delivers affordable, reliable electric power to 2.8 million utility customers in Arkansas, Louisiana, Mississippi and Texas. As a regulated utility, Entergy serves as an impetus for economic development in order to promote business growth that creates more jobs and more investment in communities – resulting in improved economic health and a higher standard of living. The company wanted updated communications materials that centralized and aligned messaging and branding so that the Business Development Team was the point of contact for companies considering a move to the region.
The prevalence of dating violence is one of many serious issues the Partnership Against Domestic Violence (PADV) wanted to address at its annual teen summit. We made that possible by promoting the event with an “Expect More. Be More.” theme and a PR plan that garnered over $30,000 in free media and attracted 525 attendees, more than double the previous year, with 125 on the waiting list.
Partnering the Miami Dolphins and the local power utilities was a win-win for the community and for business. The program that engaged, entertained and educated about natural gas, garnered over $300,000 in earned media. During the same time period, natural gas conversion requests made to our client utility rose to more than 10 times any other service.
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