Work under Event Planning & Logistics
The decrease in per capita consumption of pecans in the U.S. and loss of market share to almonds and other nuts showed that traditional marketing to consumers was not effective. Research by ST!R Marketing and Object 9 showed food manufacturing makes up approximately 70 percent of the market, and the agencies determined that food manufacturing was the strongest business segment to target, which would lead to increased consumer adoption.
ST!R Marketing was brought in to support the small, two-person communications team at Atlanta’s John Marshall Law School and its subsidiary, the Savannah Law School, which are Georgia’s only stand-alone law schools preparing students for legal careers in the public and private sectors. These schools serve as a strategic resource for legal talent for small, mid-size and large law firms, corporations and public service organizations throughout the country.
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