Work under Leadership Communications
The decrease in per capita consumption of pecans in the U.S. and loss of market share to almonds and other nuts showed that traditional marketing to consumers was not effective. Research by ST!R Marketing and Object 9 showed food manufacturing makes up approximately 70 percent of the market, and the agencies determined that food manufacturing was the strongest business segment to target, which would lead to increased consumer adoption.
To drive increased demand for, and support of, Georgia-grown and -made goods and services – an underleveraged contributor of $70 billion to the state’s economy – we created a community for Georgia farmers and other producers through a membership program, communications, a symposium and partnerships.
Partner with us.
Let's tell your story and drive the change you want, today.Say Hello