Work under Strategic Partnerships
The prevalence of dating violence is one of many serious issues the Partnership Against Domestic Violence (PADV) wanted to address at its annual teen summit. We made that possible by promoting the event with an “Expect More. Be More.” theme and a PR plan that garnered over $30,000 in free media and attracted 525 attendees, more than double the previous year, with 125 on the waiting list.
Partnering the Miami Dolphins and the local power utilities was a win-win for the community and for business. The program that engaged, entertained and educated about natural gas, garnered over $300,000 in earned media. During the same time period, natural gas conversion requests made to our client utility rose to more than 10 times any other service.
To drive increased demand for, and support of, Georgia-grown and -made goods and services – an underleveraged contributor of $70 billion to the state’s economy – we created a community for Georgia farmers and other producers through a membership program, communications, a symposium and partnerships.
A Spanish-language advertising campaign targeting an untapped Latino audience results in an 80% conversion rate for a natural gas provider promoting natural gas water heaters and cooktops.
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