White Paper:Change Communications: Are You Prepared?

Start Now to Build Your Change Communications Capacity

Organizational change has become the new norm across today’s business landscape. The frequency of mergers, acquisitions, downsizing, restructuring and technology overhauls is dizzying. And when the impact on people and profits is going to be substantial, companies often call in the change experts, establish a czar of change and ask employees to serve on task forces that requires work above and beyond their day jobs.

But many of the change management strategies deployed in these times of business transformation are not successful. Based on research indicating which communications practices are critical to success of transformation initiatives, ST!R has identified five key focus areas for internal change communications.


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