White Paper:Get Engaged: A simple communications strategy for improving business results

A Google search on “employee engagement” yields about 7.5 million results – significantly more references than related topics such as “employee satisfaction,” with 1.3 million references, and “employee recognition,” just shy of a million.

As a buzz-worthy trend, employee engagement conjures up images of employees diligently and creatively applying their talents and investing in their jobs with heart and soul. Surely this is good for both employees and business. But how much does engagement really matter?  And what can a company or organization do to promote it?

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